Marketing - En Ingles

The general objective of this course is for students to acquire a general understanding of the principles of marketing from a strategic and operational perspective. At the same time, Innovation and Opportunity Assessment regarding distinct segments of the market is also a relevant topic. Combining the concepts, frameworks and marketing cases developed during the course, students are expected to achieve a final Marketing Plan, with realistic and integrated programs, applied to a project of their own.
Código de Materia: 
A240
Carga Horaria: 
96
Departamento: 
Escuela de Negocios